HOW WE DO IT

Using machine learning and audio synthesis, we take the sound of real fans and generate a unique, ‘responsive’ soundscape for each match-up and stadium.

During games, powerful AI software triggered by a sports producer allows the virtual crowd to ‘respond’ to action instantly. At the heart of the process is our revolutionary new real-time audio effects engine [dFX]. This approach creates a highly realistic crowd reproduction that organically rises and falls, cheers for a goal and reminds officials if fans aren’t happy. A mix ratio is applied to restore the home crowd advantage. The result is fed to players via field-facing speakers at the ground and via broadcasters to viewers homes.

is an integrated hardware and software real-time audio processing platform that has been designed as a solution for the live production environment. Using next-generation signal processing and synthesis technologies combined with ultra-low latency processing, [dFX] is able to render in real-time what used to take hours in the studio. The layered architecture of the system allows for a variety of processing modules, each focusing a particular task.